How it all began

Back in 1991, senthur chits started with a simple yet powerful vision:

to help ordinary people save smarter and achieve their dreams. Rooted in the spirit of Coimbatore’s communities and their need for honest, accessible, and people-first financial services, Senthur Chits was born as a business,
rooted deeply in trust and
transparency.

Insights from founder

Kathirvel Subramanian

(Founder & Managing Director- Senthur Chits )

“With over thirty years in this journey, I’ve learned that real success is never just about financial gains. It’s about how many dreams we help our members achieve and how much trust we earn along the way.
From the very beginning, my aim has been to build senthur chits on a foundation of trust, integrity, and genuine care for every member. My hope is that senthur chits will always be a place where families feel secure and supported—today and for generations to come.”

Nikash kathirvel

( executive director )

At senthur chits, our mission is to make finance feel simple, transparent, and supportive—so every member of senthur chits can focus on their dreams, not their worries.

Manick raj

( head of operations )

Great things happen when everyone works together and everything runs smoothly—that’s how we make every day better for our team and our customers.

Our mission

At senthur chits, our mission extends far beyond profits. We exist to empower society by driving financial growth, shared prosperity, and lasting change.

We commit ourselves to:

Opportunity for everyone

we make saving and borrowing easy for allno one is left out.

Trust you can see

honesty and transparency guide everything we do, so you always know what’s happening.

Learning that empowers

we help you understand money better, so you can make confident choices for your future.

Growing stronger together

we believe in teamwork—when we support each other, everyone’s dreams grow

Smart solutions, simple life

we use the latest technology to keep your finances easy, safe, and always within reach.

Giving back, building tomorrow

we lend a helping hand to those in need and invest in our community for a better, brighter future.